Star & Buc and the commercialization of hate

So much has been written about the Star, Buc and Steena episode that there really is not much I can add to it. What really struck me about the whole thing is that how hate has been commercialized, commodified and packaged as ‘humour’.

The response to the episode from Indians has been, quite frankly, disappointing. Many of them refuse to tackle the issue at hand – racial hatred – and instead practice it.

A few who are spreading the word and telling it as it is:

Suman Kumar
Edward Champion
Turbanhead
DesiXTC
Anna
Sepia Mutiny

And a transcript of the “humour.”

Transcript:

NARRATOR INTRO: Wakeup with Star and Buc Wild in the mornings of Power 99 FM.

STAR: I’m going to play this call from earlier before we get out of here. This is the, uh, call that I made to — I thought it was a company here locally. Not that I was surprised.

(laughter)

STAR: I saw this infomercial about, uh, what are these things called again? Oh, the, uh…

FEMALE VOICE: Bead? Oh shoot.

STAR: Anyway, let — let’s just play the call. I was surprised when I got somebody on the line in East India. These little beads that I saw. Little white kids, uh, a little machine that puts them in their hair.

FEMALE VOICE: Mm’hm.

STAR: Play it.

(tape begins)

STEENA: This is Steena. How may I help you?

STAR: Hi, Stain-a, you say?

STEENA: Yes.

STAR: (in fake Indian accent) Yeah, I called and I just got hung up on. I’m calling from America about the quick beads for my daughter’s, uh, hair. Quick beads.

STEEA: Okay. May I have your ZIP code please?

STAR: 10274.

STEENA: 10274?

STAR: Yes. Get it right. Now are you in India? Because I just spoke to someone in India who hung up on me.

STEENA: Thank you. I am from India, ma’am.

STAR: Okay. So my call is being outsourced to India.

STEENA: That’s right.

STAR: In… in regards to my six year old, white American daughter who wants to get the quick beads like Serena and Venus Williams.

STEENA: Now. I’ll definitely place an order for that. See…

STAR: What’s that?

STEENA: …in the ad, she called to place a quick bead of counier. To ensure proper handling…

STAR: Ma’am, I don’t know what the hell you’re saying. Hang on a second. Let me try and get something straight here. The quick beads, like Venus and Serena Williams, that to advertise to — to the white kids on television. This call has been outsourced to India?

STEENA: That’s right.

STAR: Well, ma’am, what the eff would you know about an American white girl’s — uh, uh — hair? And quick beads.

STEENA: Just to inform you, ma’am, we’re a national chain services company. And we’re just taking calls on the opposite…

STAR: Listen, bitch! Don’t get slick with the mouth! Don’t you get slick with me, bitch!

STEENA: Now if you continue to speak this language, I will disconnect the call.

STAR: Listen to me, you dirty rat eater. I’ll come out there and choke the eff out of you.

(laughter)

STAR: You’re a filthy rat eater. I’m calling about my American six year old white girl. How dare you outsource my call? Get off the line, bitch!

(laughter; end of tape)

STAR: Pull it up.

(laughter)

STAR: Heard they listen well out there.

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